Advertising strategy and planning are key to business success. You simply waste money by not having a strategic plan. Ideally we would all be able to be everywhere our potential clients are looking. Unfortunately all budgets have limitations and not all media, even social and online media, is good for all campaigns. Negotiating and choosing effective media is a specialty of Kerr Advertising. Creating well thought out campaigns that meet client goals and maximize budgets is as important to us as it is to you.