We’ve been working on some great branding projects. Brand audits, location branding and overall branding campaigns. So many companies think branding is a marketing department problem and that the fix is advertising. The truth is branding is a top to bottom internal process. Your brand is what you project to your potential customer. It’s not what you think you are but what your customer thinks you are. A brand audit will help refine your internal processes, attitude, and image and then craft the external advertising, marketing and physical location attributes that will best reflect who you are.